Creative agency wins top award for Waterbeach exhibition design

Cambridge-based studio The District have been named as the winners of the Roses Creative Awards Gold for Exhibition Design. The awards’ panel of creative industry judges – which included BMB founder Trevor Beattie, ustwo design director Helen Fuchs and Pentagram partner Angus Hyland – recognised The District for their work on the Waterbeach Barracks Public Consultation.

The public consultation event took place in September 2016 with the aim of collecting feedback and presenting planning information about the development of a 6500 home town on the site of the former Royal Engineers Barracks and Airfield in Waterbeach. The District, who have been taken on as the creative agency for the project by the developer Urban&Civic, were tasked with articulating eight key ‘pillars’ of information about the development, such as transport, housing & development and business & employment. These pillars were developed as a consultation hierarchy across eight separate zones, with a simple naming device that created ‘A Connected Place’, ‘A Living Place’, ‘A Growing Place’, etc.

The site’s sports hall provided the venue for the consultation, its four badminton courts conveniently marking out the eight zones required for the content. Responding to the constructed nature of the development and the developers’ commitment to using renewable materials, The District designed a modular system of three dimensional timber cubes and cuboids which would contain boards displaying maps, CGI visuals and information about the development’s aims and proposed solutions. To provide more contextual information and generate interest and excitement at the event The District designed and developed a cycle app which would enable visitors to tour the site and point out sites of historic interest, as well as accompanying literature and branded give-aways.

Rebecca Britton, head of Communities and Partnerships for Urban&Civic said: “Engaging local communities in the development of plans for large sites is fundamental to the way we work and the timing of this event was critical for us. The concept developed by The District enabled us to showcase the extensive engagement with local communities and partners over the last few years, but critically also to get people excited about the quality of green space, design and facilities to support this totemic development. The District were an integral part of our design team to make the vision come alive.”

Alun Shooter, Creative Partner at The District, said: “Ultimately this project will deliver an identity for the development that celebrates the heritage of its location while also reflecting the forward-looking approach being taken to its development. Along the way we have developed a simple, scaled back approach to the project’s visuals which cleanse the palate and allow the impressive visuals developed by the development’s masterplanners to really stand out. We’re encouraged by our recognition by the Roses judges that we are achieving something that stands out in the property development sector and reflects the unique ambitions that this project has to deliver an internationally relevant lakeside-living place.”

The Waterbeach Barracks Public Consultation event was also recently recognised with a Gold Book award from the Creativepool Annual 2017. For more information about this project visit www.thedistrict.co.uk/urbanandcivic.

About The District

The District is a creative agency that has been established since 2004 working in brand identity and brand executions, such as digital, print, film, event and tone of voice. From its studio in central Cambridge The District works with national and international clients across a range of sectors, including property, education, the arts, retail, food and beverage and B2B.

To find out more about The District contact Stuart Anderson at stuart@thedistrict.co.uk or call 01223 305600.